High protein

No added sugar

Gut-friendly

Tasty & Healthy

phab 15g Protein Cheat Bar - Blueberry Cheesecake
phab 15g Protein Cheat Bar - Blueberry Cheesecake
phab 15g Protein Cheat Bar - Blueberry Cheesecake
phab 15g Protein Cheat Bar - Blueberry Cheesecake
phab 15g Protein Cheat Bar - Blueberry Cheesecake
phab 15g Protein Cheat Bar - Blueberry Cheesecake
phab 15g Protein Cheat Bar - Blueberry Cheesecake
phab 15g Protein Cheat Bar - Blueberry Cheesecake
phab 15g Protein Cheat Bar - Blueberry Cheesecake
phab 15g Protein Cheat Bar - Blueberry Cheesecake

phab 15g Protein Cheat Bar - Blueberry Cheesecake

dessert you don't have to earn.

15g Protein

159.15 kcal

Flavour
Pack of
Free Shipping On orders above ₹499
COD Available UPI, cards, wallets

Vegetarian

Made in India

Pure milk protein

Consistent every bite

Easy on digestion

No hidden fats

Full transparency

No catch. Just the numbers.

Sweetened with Arabian dates, 0g added sugar. 15g protein from a pea-protein isolate.

  • Energy 158.79 kcal
  • Protein 15.00 g
  • Carbohydrates 13.59 g
  • Total sugars 5.75 g
  • Added sugars 0.00 g
  • Dietary fibre 7.71 g
  • Total fat 6.65 g
  • Saturated fat 3.39 g
  • Trans fat 0.01 g
  • Cholesterol 0.00 mg
  • Sodium 89.00 mg

Pea Protein Isolate, Prebiotic- Fructooligosaccharide, Arabian Date Paste, No Added Sugar White Chocolate (INS 965 (ii), Edible Vegetable Fat, Milk Solids, Emulsifier (INS 322 (i))), Maltitol- Humectant (INS 965 (ii)), Soy Granules, Almond Butter, High Oleic Sunflower Oil, No Added Sugar Blueberry (Blueberry and Apple Juice), Raisins, Natural Guar Gum (Stabilizer), Cheese Powder, Natural and Nature Identical Flavouring Substances- Blueberry Cheesecake, Rosemary

Contains Nuts, Milk & Soy. Contains Naturally Occurring Sugars.

  • Net weight 50g per bar
  • Shelf life 9 months from Date of Manufacturing
  • Storage Cool, dry place
  • Origin Made in India

Why it works

Three numbers, zero compromise.

15g

Protein per bar

Not a rounding trick. A clean 15g from a pea-protein isolate, every single bar.

<160

Calories per bar

Fits your day, doesn't fight it. Under 160 calories, checked and confirmed.

0g

Added sugar

Only Arabian dates do the sweetening. Cheesecake taste, nothing added.

The phab crew

Real people, real cheat moments.

phab 15g Protein Cheat Bar - Blueberry Cheesecake

phab 15g Protein Cheat Bar - Blueberry Cheesecake

₹ 1,380
phab 15g Protein Cheat Bar - Blueberry Cheesecake

phab 15g Protein Cheat Bar - Blueberry Cheesecake

₹ 1,380
phab 15g Protein Cheat Bar - Blueberry Cheesecake

phab 15g Protein Cheat Bar - Blueberry Cheesecake

₹ 1,380
phab 15g Protein Cheat Bar - Blueberry Cheesecake

phab 15g Protein Cheat Bar - Blueberry Cheesecake

₹ 1,380
phab 15g Protein Cheat Bar - Blueberry Cheesecake

phab 15g Protein Cheat Bar - Blueberry Cheesecake

₹ 1,380
phab 15g Protein Cheat Bar - Blueberry Cheesecake

phab 15g Protein Cheat Bar - Blueberry Cheesecake

₹ 1,380
phab 15g Protein Cheat Bar - Blueberry Cheesecake

phab 15g Protein Cheat Bar - Blueberry Cheesecake

₹ 1,380
phab 15g Protein Cheat Bar - Blueberry Cheesecake

phab 15g Protein Cheat Bar - Blueberry Cheesecake

₹ 1,380
phab 15g Protein Cheat Bar - Blueberry Cheesecake

phab 15g Protein Cheat Bar - Blueberry Cheesecake

₹ 1,380
phab 15g Protein Cheat Bar - Blueberry Cheesecake

phab 15g Protein Cheat Bar - Blueberry Cheesecake

₹ 1,380
phab 15g Protein Cheat Bar - Blueberry Cheesecake

phab 15g Protein Cheat Bar - Blueberry Cheesecake

₹ 1,380
phab 15g Protein Cheat Bar - Blueberry Cheesecake

phab 15g Protein Cheat Bar - Blueberry Cheesecake

₹ 1,380
phab 15g Protein Cheat Bar - Blueberry Cheesecake

phab 15g Protein Cheat Bar - Blueberry Cheesecake

₹ 1,380
phab 15g Protein Cheat Bar - Blueberry Cheesecake

phab 15g Protein Cheat Bar - Blueberry Cheesecake

₹ 1,380
phab 15g Protein Cheat Bar - Blueberry Cheesecake

phab 15g Protein Cheat Bar - Blueberry Cheesecake

₹ 1,380
phab 15g Protein Cheat Bar - Blueberry Cheesecake

phab 15g Protein Cheat Bar - Blueberry Cheesecake

₹ 1,380

Cheat smarter, any time of day.

Mid-morning hunger
Post-workout recovery
Afternoon snack break
Healthy dessert swap
Late-night craving

They say
we're phab.

10L+

Trusted by 10L+ Customers

Rohan Verma

Bangalore

"Keeps me full without feeling heavy after, every time."

Karan Bhatt

Chennai

"Good enough that I stopped feeling guilty about snacking."

Simran Kaur

Chandigarh

"My go-to for the 4pm slump, works every single time."

Meera Iyer

Pune

"Texture is soft, not chalky like other protein snacks I've tried."

Devansh Rao

Hyderabad

"This fits my day whether I've trained or not."

Ishaan Malhotra

Gurugram

"Tastes like a treat, works like actual nutrition."

Tanvi Gupta

Ahmedabad

"Convenient enough that I always have one in my bag."

Riya Desai

Kolkata

"Doesn't feel like a compromise, feels like a proper snack."

Aryan Joshi

Jaipur

"This replaced my biscuit habit without any real effort."

Kavya Reddy

Bangalore

"Light enough for a light day, filling enough for a hard one."

Sanya Khanna

Mumbai

"Macro tracking got easier once this became my go-to snack."

Priya Nair

Delhi

"Doesn't feel like a gym snack, feels like mine."

Nikhil Chawla

Noida

"Doesn't taste like a "healthy" snack, just tastes good."

Aditya Menon

Kochi

"First protein snack that fits my actual lifestyle, not a gym one."

Rohan Verma

Bangalore

"Keeps me full without feeling heavy after, every time."

Karan Bhatt

Chennai

"Good enough that I stopped feeling guilty about snacking."

Simran Kaur

Chandigarh

"My go-to for the 4pm slump, works every single time."

Meera Iyer

Pune

"Texture is soft, not chalky like other protein snacks I've tried."

Devansh Rao

Hyderabad

"This fits my day whether I've trained or not."

Ishaan Malhotra

Gurugram

"Tastes like a treat, works like actual nutrition."

Tanvi Gupta

Ahmedabad

"Convenient enough that I always have one in my bag."

Riya Desai

Kolkata

"Doesn't feel like a compromise, feels like a proper snack."

Aryan Joshi

Jaipur

"This replaced my biscuit habit without any real effort."

Kavya Reddy

Bangalore

"Light enough for a light day, filling enough for a hard one."

Sanya Khanna

Mumbai

"Macro tracking got easier once this became my go-to snack."

Priya Nair

Delhi

"Doesn't feel like a gym snack, feels like mine."

Nikhil Chawla

Noida

"Doesn't taste like a "healthy" snack, just tastes good."

Aditya Menon

Kochi

"First protein snack that fits my actual lifestyle, not a gym one."

Rohan Verma

Bangalore

"Keeps me full without feeling heavy after, every time."

Karan Bhatt

Chennai

"Good enough that I stopped feeling guilty about snacking."

Simran Kaur

Chandigarh

"My go-to for the 4pm slump, works every single time."

Meera Iyer

Pune

"Texture is soft, not chalky like other protein snacks I've tried."

Devansh Rao

Hyderabad

"This fits my day whether I've trained or not."

Ishaan Malhotra

Gurugram

"Tastes like a treat, works like actual nutrition."

Tanvi Gupta

Ahmedabad

"Convenient enough that I always have one in my bag."

Riya Desai

Kolkata

"Doesn't feel like a compromise, feels like a proper snack."

Aryan Joshi

Jaipur

"This replaced my biscuit habit without any real effort."

Kavya Reddy

Bangalore

"Light enough for a light day, filling enough for a hard one."

Sanya Khanna

Mumbai

"Macro tracking got easier once this became my go-to snack."

Priya Nair

Delhi

"Doesn't feel like a gym snack, feels like mine."

Nikhil Chawla

Noida

"Doesn't taste like a "healthy" snack, just tastes good."

Aditya Menon

Kochi

"First protein snack that fits my actual lifestyle, not a gym one."

Rohan Verma

Bangalore

"Keeps me full without feeling heavy after, every time."

Karan Bhatt

Chennai

"Good enough that I stopped feeling guilty about snacking."

Simran Kaur

Chandigarh

"My go-to for the 4pm slump, works every single time."

Meera Iyer

Pune

"Texture is soft, not chalky like other protein snacks I've tried."

Devansh Rao

Hyderabad

"This fits my day whether I've trained or not."

Ishaan Malhotra

Gurugram

"Tastes like a treat, works like actual nutrition."

Tanvi Gupta

Ahmedabad

"Convenient enough that I always have one in my bag."

Riya Desai

Kolkata

"Doesn't feel like a compromise, feels like a proper snack."

Aryan Joshi

Jaipur

"This replaced my biscuit habit without any real effort."

Kavya Reddy

Bangalore

"Light enough for a light day, filling enough for a hard one."

Sanya Khanna

Mumbai

"Macro tracking got easier once this became my go-to snack."

Priya Nair

Delhi

"Doesn't feel like a gym snack, feels like mine."

Nikhil Chawla

Noida

"Doesn't taste like a "healthy" snack, just tastes good."

Aditya Menon

Kochi

"First protein snack that fits my actual lifestyle, not a gym one."

Just protein
isn't enough.

Indians already eat. What they don't get is protein that's worth the calories. That's exactly what we optimised for.

Calories from protein (%)
0% 30% 60%
53%
phab
40%
Protein yogurt
29%
Typical protein bar
24%
Protein cereal
21%
Snack bar

Balanced macros are what matter

Even our low calories
are high on protein

Phab is high on nutrition, and verrry low in calories We think macro-first. Meaning, every gram of carb, fat, and protein has fought for its place in our math. Seriously, the math looks phab.

Cheat Bar (Chocolate Hazelnut / Blueberry / PB)
Espresso Brownie
Nuts n' Raisins Fudge
Calories
160
180
210
Protein
15
15
15
Cal per g protein
10.7
12
14

The founder

Made by a nutritionist who did the math.

Gayatri Chona, our nutritionist founder, engineered the macros herself, so the indulgence stays and the calorie load goes. Her math, your cartwheel.

Gayatri Chona,
Nutritionist and Founder

Our Story

Questions,
answered

Every day. They're built for everyday life first, gym days are just one of many moments they fit into.

Every gram is engineered to earn its place, more protein without the usual calorie baggage that rides along with it.

Every day. They're built for everyday life first, gym days are just one of many moments they fit into.

Craving a light crunch, go for the wafer. Need a between-meals snack, pick a lighter bar. Just trained, go bigger. Want something dessert-like, there's a fudgy, no-added-sugar option too.