Liked for the protein.
Loved for the calories.
Bestseller
Bestseller
Bestseller
Macro-first nutrition,
which makes you feel light
Calorie Efficiency
Maximum Protein. Minimum Calories.
High protein, verrry low calories. Every product answers to that math.
Macro Precision
Every gram earns its place.
Carb, fat, protein, each fought for its spot. Protein won. Calories stayed verrry low.
Many Formats
Lots of ways to go strong and light.
One macro, many ways to carry it. Bars, shakes, and beyond.
Even our low calories
are high on protein
phab is high on nutrition, and verrry low on calories. We think macro-first, meaning, every gram of carb, fat, and protein has fought for its place in our math. Seriously, the math looks phab.
18g protein milkshake-cold coffee
protein coffee
protein milkshake (proffee/classic)
Meet our inhouse nutritionist
How a question about protein became phab.
Our founder's a nutritionist who refused the usual trade-off, high protein or low calories, pick one. So the math went after both, and every gram of carb, fat, and protein had to earn its place. What's left is food that's strong, then light. Seriously phab.
Gayatri Chona,
Nutritionist and Founder
No bad time to get phab
Real breakfast, pocket-sized.
Full enough to forget about food till lunch.
Something solid between back-to-back calls.
No food coma, no 3pm fog.
The afternoon dip, handled.
21g of protein at onlyyy 160 calories, and no second crash.
The refuel that respects the session.
Recovery without the calorie payback.
For the 11pm "just a little something."
A treat with nothing to regret by morning.
They say
we're phab.
10L+
Trusted by 10L+ Customers
Naina Bhan
Mumbai
"Doesn't taste like a 'healthy' bar at all."
Rohan Mehta
Bangalore
"Finally a protein snack that doesn't feel heavy."
Priya Nair
Delhi
"I don't miss the calorie guilt one bit."
Karan Malhotra
Mumbai
"Keeps me full through back-to-back meetings, no crash."
Aditi Rao
Hyderabad
"My afternoon craving finally has a light answer."
Neha Kapoor
Mumbai
"the events are just as great as the bars!"
Shifali
Mumbai
"I stopped skipping snacks out of calorie fear."
Tanvi Gupta
Mumbai
"This is what "guilt-free" was supposed to mean."
Naina Bhan
Mumbai
"Doesn't taste like a 'healthy' bar at all."
Rohan Mehta
Bangalore
"Finally a protein snack that doesn't feel heavy."
Priya Nair
Delhi
"I don't miss the calorie guilt one bit."
Karan Malhotra
Mumbai
"Keeps me full through back-to-back meetings, no crash."
Aditi Rao
Hyderabad
"My afternoon craving finally has a light answer."
Neha Kapoor
Mumbai
"the events are just as great as the bars!"
Shifali
Mumbai
"I stopped skipping snacks out of calorie fear."
Tanvi Gupta
Mumbai
"This is what "guilt-free" was supposed to mean."
Naina Bhan
Mumbai
"Doesn't taste like a 'healthy' bar at all."
Rohan Mehta
Bangalore
"Finally a protein snack that doesn't feel heavy."
Priya Nair
Delhi
"I don't miss the calorie guilt one bit."
Karan Malhotra
Mumbai
"Keeps me full through back-to-back meetings, no crash."
Aditi Rao
Hyderabad
"My afternoon craving finally has a light answer."
Neha Kapoor
Mumbai
"the events are just as great as the bars!"
Shifali
Mumbai
"I stopped skipping snacks out of calorie fear."
Tanvi Gupta
Mumbai
"This is what "guilt-free" was supposed to mean."
Naina Bhan
Mumbai
"Doesn't taste like a 'healthy' bar at all."
Rohan Mehta
Bangalore
"Finally a protein snack that doesn't feel heavy."
Priya Nair
Delhi
"I don't miss the calorie guilt one bit."
Karan Malhotra
Mumbai
"Keeps me full through back-to-back meetings, no crash."
Aditi Rao
Hyderabad
"My afternoon craving finally has a light answer."
Neha Kapoor
Mumbai
"the events are just as great as the bars!"
Shifali
Mumbai
"I stopped skipping snacks out of calorie fear."
Tanvi Gupta
Mumbai
"This is what "guilt-free" was supposed to mean."
Naina Bhan
Mumbai
"Doesn't taste like a 'healthy' bar at all."
Rohan Mehta
Bangalore
"Finally a protein snack that doesn't feel heavy."
Priya Nair
Delhi
"I don't miss the calorie guilt one bit."
Karan Malhotra
Mumbai
"Keeps me full through back-to-back meetings, no crash."
Aditi Rao
Hyderabad
"My afternoon craving finally has a light answer."
Neha Kapoor
Mumbai
"the events are just as great as the bars!"
Shifali
Mumbai
"I stopped skipping snacks out of calorie fear."
Tanvi Gupta
Mumbai
"This is what "guilt-free" was supposed to mean."
Naina Bhan
Mumbai
"Doesn't taste like a 'healthy' bar at all."
Rohan Mehta
Bangalore
"Finally a protein snack that doesn't feel heavy."
Priya Nair
Delhi
"I don't miss the calorie guilt one bit."
Karan Malhotra
Mumbai
"Keeps me full through back-to-back meetings, no crash."
Aditi Rao
Hyderabad
"My afternoon craving finally has a light answer."
Neha Kapoor
Mumbai
"the events are just as great as the bars!"
Shifali
Mumbai
"I stopped skipping snacks out of calorie fear."
Tanvi Gupta
Mumbai
"This is what "guilt-free" was supposed to mean."
We are Everywhere
Come for the macros.
Stay for the fun.
The invites, the crowd, and the good messages come to your inbox.
No question
too small
phab is a nutritionist-founded, calorie-efficient brand making low calorie snacks for everyday India. Unlike most high-protein snacks that pack extra protein with extra sugar and calories, phab's protein bars deliver 10g to 21g of protein per serving at just 125–247 calories, so a much higher share of every calorie comes from protein instead of added sugar or fat. This calorie-efficient approach is what sets phab apart from typical protein bars and protein snacks in the Indian market.
Yes, phab protein bars, protein wafers, and protein milkshakes are made with no added or refined sugar, using dates as a natural sweetener instead of cane sugar, corn syrup, or artificial sweeteners. Every phab product is also free from palm oil and preservatives, making phab a clean-label, no added sugar protein snack that can be eaten daily as a healthy protein bar alternative, rather than an occasional cheat food with hidden sugar and empty calories.
phab protein millet wafers are made with pearl millet (bajra) and 10g of high-quality pea protein per bar, layered into a crunchy, creamy protein wafer bar. They contain no maida, no palm oil, and no preservatives, and are gluten-free, high in fiber, and 100% vegetarian. This makes phab's millet protein wafers a high protein, gluten-free snack built on a traditional Indian grain (millet) rather than refined flour.
phab protein bars and protein wafers are for anyone who wants a high protein, low calorie snack without giving up taste. Gym-goers who need a post-workout protein snack, busy professionals who skip meals, students, and anyone managing their weight who is tired of "diet food" that tastes like punishment because phab is calorie-efficient and not just high in protein, its protein snacks work equally well for people counting calories, tracking macros, or simply looking for a healthier snack for everyday India.
A phab protein bar/protein wafer or protein milkshake can be consumed any time you need a quick, high protein snack; as a post-workout recovery snack, a mid-morning or evening hunger-buster or a healthier dessert alternative. That is because phab's protein snacks are low in added sugar and calorie-efficient by design, they're built to be an everyday high protein snack rather than a once-in-a-while treat, fitting naturally into breakfast, workout, work, or dessert moments.
