a businessman and a nutritionist walked into a bar…
ankit and gayatri have always been on two opposing sides of the food spectrum. while ankit—a serial restaurateur—is allll about the taste, gayatri—who is trained as a nutritionist and wellness coach—is more interested in what goes into and behind the stuff we put into our bodies.
but a wise person once said that opposites attract.
and so it was.
the duo decided that if their munchies had to have something that both of them loved, they had to be yummy and healthy. but when they went out to look for such stuff, the supermarket aisles disappointed them with the lack of options. this is where their vision first took shape: could they replace the word 'or' with 'and' to create products that could appeal to both?
after spending months in the lab with scientists, chefs and foodies, they created phab for people like themselves. for people who wanted the best of both worlds. for people with busy lives but who want to prioritise themselves and their loved ones. for people who refuse to settle or compromise. for people who want to live their best life, their most phabulous life.
now, the two and their team are on a mission to empower others to do the same, sparking a movement towards a life filled with health, joy, and limitless possibilities.